Soon after taking the executive role, it became clear to Levy that Jobs was fixated on the idea of taking Pixar public and showing the world that at least one of his post-Apple bets was a success. And Pixar, the business he bought from Lucasfilm for its animation technology, was bleeding money with little to show for it. His followup company, NeXT computer, was struggling. When Levy first met Jobs, the Apple founder's reputation was in doubt. Related: Apple under Tim Cook: More socially responsible, less visionary Levy's book shows how he worked closely with Jobs to focus Pixar's business, build an iconic brand and ultimately guide it toward a successful IPO and later an acquisition by Disney ( DIS).īut for those interested in all things Apple, the book provides something more: a detailed account of how Pixar finally helped Jobs escape what is typically referred to as his "wilderness years." That's the decade or so between his firing from Apple and his return. Jobs, tired of funding the company himself, recruited Levy to be Pixar's CFO and turn the business around. Today Pixar is a household name, but in the mid-'90s it was still working on its first feature film (Toy Story) and struggling financially. Before Jobs became Apple CEO again, he was the CEO and owner of Pixar.
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